Mike McCready

I came across this blog post and thought it illustrated perfectly how trends in marketing music are changing. You can read his post here or copy and paste this URL into your browser: http://www.emarketer.com/Article.aspx?1004196 It’s well worth it.

Gartner Inc., a media analysis company, predicted in a report last year that by 2010, 25 percent of online music retail transactions will be driven by applications that allow fans to compare their tastes and by recommendation engines tracking their preferences. IDC projects the mobile music market to be turning over $49 Billion at that [...]

I fly a lot as part of my job and I find myself frequently flying Barcelona to London Gatwick round trip. When I do I’m usually flying EasyJet. The last time I flew I noticed that I could print my boarding card at home and thereby avoid the check-in line at the airport provided [...]

With all of the market changes affecting the entertainment industries it’s hard for anyone to know what to say to an aspiring artist about how to make it these days. It used to be pretty clear for a musician / band. The best shot was to get a major label deal and then hope the [...]