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What the iPhone means to the music industry

The iPhone is here and only two months after I switched from the Treo 650 to the BlackBerry 8707. I have a drawer full of multimedia handsets at home and mess around with them quite a bit but when it comes to a practical business tool I felt the BlackBerry was where it was at. Unfortunately, most of the multi-media phones out there don’t sync with Goldmine, the email / calendar tool I use. Now I can’t wait to get my hands on the new Apple iPhone and it looks so compelling that if the Goldmine sync isn’t immediately available (pause for dramatic effect) I’ll get the iPhone anyway – and figure out a short term solution until the sync does become available.

In November I gave a presentation in Barcelona about the future of mobile music and offered this artist depiction of the hypothetical iPhone:

Mock iPhone

But as usual Apple exceeded expectations and offered something frankly stunning.

iPhone 1

iPhone 5

iPhone 4

iPhone 6

iPhone 3

iPhone 2

iPhone 7

I won’t go into all the details of the product. Others are doing that much better than I could and here’s a minute by minute account of Steve Job’s presentation earlier today at MacWorld.

But let me say that I predict the iPhone will push mobile music past the tipping point. Just the other day we were reading headlines that said “Consumers Slow to Adopt Over-the-air Mobile Song Downloads”. I believe that the iPhone will be largely responsible for changing that and making over-the-air downloads as commonplace as regular downloads are today on laptops and desktops.

The introduction of the iPhone is a shot across the bow to the makers of phone handsets but it will be a boon to the music industry!


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