May 27th, 2007 by Mike McCready
A few days ago Vanguard Records sent out an ad to all radio stations in the Radio & Records Hot AC and Triple A formats to promote a new single by their band, Alternate Routes. Notice the Platinum Blue logo below.
More and more labels understand that our Music Xray™ service reduces risk when taking a song to market.
1. Its use is good for the label because it increases the chances of a positive ROI.
2. It’s good for the artists because you don’t get second chances these days.
3. It’s good for the audience and for radio because the more good music our favorite radio station plays the more we enjoy listening and the more loyal we’ll be.
Some people think Music Xray should be kept behind the curtain. We think what we’ve got is so cool and that the music we’re uncovering is just so good it speaks for itself. In the face of positive result after positive result any remaining nay-sayers just start to sound like they’re not paying attention.
To stream Time Is A Runaway click here.
To view the music video click here.
color="#FFFFFF">
alt="[image]">
style="font-family:'Arial';font-size:10pt;"
color="#FFFFFF">
AS SEEN ON
color="#CCCCCC"> 
alt="[image]">
color="#FFFFFF">AND
color="#CCCCCC"> 
alt="[image]">
color="#FFFFFF">
color="#FFFFFF">
alt="[image]">
style="font-family:'Arial';font-size:10pt;"
color="#CAB792">Featured on Acoustic Cafe
style="font-family:'Arial';font-size:10pt;"
color="#FFFFFF">
color="#AC681F">Top 15 R&R Indicator
Chart!
Top 25 R&R Monitored
Top 20 FMQB
color="#FFFFFF">
color="#AC681F">+ 47% sales jump this week!
Top 5 phones at Hot AC stations across the
country
New spins on KYSR/Los Angeles
style="font-family:'Arial';font-size:10pt;"
color="#FFFFFF">
color="#CAB792">MySpace Featured Artist
Clear Channel NEW! "Artist To Watch"
for June
Unprecedented high research scores with
src="http://epk.radioandrecords.com/AlternateRoutes/Timeisarunaway_0107/platinumblue.jpg"
alt="[image]">
Music Xray(tm)
color="#FFFFFF">
color="#CAB792">"…reminiscent of Mr.
Petty’s Heartbreakers…
unfailingly melodic and soulful…"
~Performing Songwriter
color="#FFFFFF">
alt="[image]">
color="#CAB792">On tour now and available
for in-studios.
New album Good and Reckless and True
in stores now.
Upcoming BBC special
Topping the playlists at Music Choice, KBAC,
KROK, WMXO,
and more!
Upcoming BBC special
color="#FFFFFF">
color="#CAB792">To stream
color="#FFFFFF">
color="#AC681F">"Time Is a Runaway"
style="font-family:'Arial';font-size:10pt;"
color="#FFFFFF">
style="font-family:'Arial';font-size:10pt;">http://vanguardrecords.com/winmedia/timeisarunaway.htm
style="font-family:'Arial';font-size:10pt;"
color="#CAB792">
(Click HERE
style="font-family:'Arial';font-size:10pt;"
color="#CAB792"> to get Windows Media for
Mac)
color="#FFFFFF">
color="#CAB792">To download
style="font-family:'Arial';font-size:10pt;"
color="#AC681F">"Time Is a Runaway"
style="font-family:'Arial';font-size:10pt;"
color="#CAB792">
style="font-family:'Arial';font-size:10pt;">http://vanguardrecords.com/winmedia/timeisarunaway.asp
style="font-family:'Arial';font-size:10pt;"
color="#FFFFFF">
style="font-family:'Arial';font-size:10pt;">www.thealternateroutes.com
style="font-family:'Arial';font-size:10pt;"
color="#CAB792"> |
style="font-family:'Arial';font-size:10pt;">www.myspace.com/alternateroutes
style="font-family:'Arial';font-size:10pt;"
color="#CAB792"> |
style="font-family:'Arial';font-size:10pt;">www.vanguardrecords.com
style="font-family:'Arial';font-size:10pt;"
color="#FFFFFF">
color="#CAB792">contacts:
color="#FFFFFF">
color="#CAB792">Art Phillips
style="font-family:'Arial';font-size:10pt;">aphillips@vanguardrecords.com
style="font-family:'Arial';font-size:10pt;"
color="#CAB792">
310-829-9355 x127
color="#FFFFFF">
color="#CAB792">Ayappa Biddanda
href="mailto:ayappa@vanguardrecords.com">
style="font-family:'Arial';font-size:10pt;">ayappa@vanguardrecords.com
style="font-family:'Arial';font-size:10pt;"
color="#CAB792">
310-829-9355 x157
color="#FFFFFF">
alt="[image]"> |
Posted in Business, Entertainment Industry, Marketing, Music, Music Industry | 1 Comment »
Leave a Reply
[...] [...]