Mike McCready

Alternate Routes - Time Is A Runaway

May 27th, 2007 by Mike McCready

A few days ago Vanguard Records sent out an ad to all radio stations in the Radio & Records Hot AC and Triple A formats to promote a new single by their band, Alternate Routes. Notice the Platinum Blue logo below.

More and more labels understand that our Music Xray™ service reduces risk when taking a song to market.

Its use is good for the label because it increases the chances of a positive ROI.
It’s good for the artists because you don’t get second chances these days.
It’s good for the audience and for radio because the more good music our favorite radio station plays the more we enjoy listening and the more loyal we’ll be.

Some people think Music Xray should be kept behind the curtain. We think what we’ve got is so cool and that the music we’re uncovering is just so good it speaks for itself. In the face of positive result after positive result any remaining nay-sayers just start to sound like they’re not paying attention.

To stream Time Is A Runaway click here.

To view the music video click here.

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