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Platinum Blue & Fraunhofer Institute Announce Technology Partnership

July 11, 2007, New York & Ilmenau, Germany

Platinum Blue, the company that offers real world technology-based solutions to the music and media industries and the famed Fraunhofer Institute today announced a strategic alliance to develop new and innovative services.

Both parties have enjoyed an informal relationship since Platinum Blue was founded in December 2005 and they have now decided to take the relationship to the next level. Under the terms of the agreement Platinum Blue will get a “first look” at Fraunhofer’s latest innovations and take them into consideration for the development of new real-world applications.

Mike McCready, CEO of Platinum Blue said, “Our mission is to be the channel to market for the best music intelligence technologies. We build our own solutions as well as license core pieces of technology from third parties. Starting with the development of the MP3 format all the way to advanced feature extraction The Fraunhofer Institute has certainly demonstrated their innovative drive and leadership in the field of technology as it applies to music. We are proud to partner with them.”

Karlheinz Brandenburg, Director of The Fraunhofer Institute added, “Platinum Blue has established a reputation for being the company that knows how to bridge the gap between technology and the music industry. This partnership makes a lot of sense for us.”

About Fraunhofer Institute
The Fraunhofer-Gesellschaft has a distinctive profile within the German research environment. Research of practical utility remains the focal objective of all activities, whether these involve contract research, pre-competitive research, consulting services or studies. The majority of the Fraunhofer-Gesellschaft’s activities therefore take place in the middle ground between public sponsorship and free enterprise.

About Platinum Blue Music Intelligence, Inc.
New York, NY-based Platinum Blue Music Intelligence, Inc provides the best real world applications of cutting edge technologies for the music and media industries. Platinum Blue was founded in December 2005 by Mike McCready and Tracie Reed, executives who spent the previous 4 years breaking ground in the hit prediction and music recommendation space at their former company. In under a year and a half Platinum Blue has become the standard bearer of the NEW music industry and is positioned for explosive growth.


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