Mike McCready

Hit Song Science: The problem with a computer reading waveforms is that it “has no common sense,” summarizes Mike McCready, a founder of a company called Music Xray, a digital-music business for entertainment companies and artists. “It doesn’t take into consideration whether the artist is just starting out or they’re at the pinnacle of their career, it doesn’t take into consideration what they wore to the Grammys or who they’re dating or what they look like or what their age is. You have to factor all of this stuff in.