Mike McCready

Everyone pays for access in life no matter how you get it. Searching for a job? You’ll pay Monster.com or The Ladders or LinkedIn. Seeking to do business with other companies? You’ll pay for travel and for entry to conventions. Doing just some basic networking? You’ll pay for lunch, drinks and perhaps an offsite meeting room. Even basic networking has the cost of time spent.

In the music business, bands also pay for access to top industry people. Artists spend years of their lives and thousands of dollars touring, pushing their CDs and trying to generate enough buzz to get the attention of someone in the music business who will take them to the top.

We all pay for access whether we want to or not. The only choice we have is how we pay. For most people, the smartest choice is the path of lowest cost (in terms of time and money) that achieves the desired outcome, i.e. access.

At Music Xray, we give artists access at the click of the mouse and for a fraction of the cost it would take most artists to access many of the same people. We don’t guarantee you place a song or that you get signed. That will depend on your song and perhaps the relationship / dialog you can strike up with the industry professional receiving the song.

That’s just like any business. You can get access but it doesn’t guarantee you win the sale. That depends on what you bring to the table.

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