The truth about the current music business is that there are more opportunities at the fingertips of independent artists/musicians than there has ever been in the past. Companies like Music Xray are making it easier for music industry professionals and their companies to tap into the talent pool of independent acts without becoming overwhelmed. Still, it can feel to an artist like they’re roaming around in the dark, unsure if they will find a deal and unsure of how to get it done.
While there is no one formulaic way to success, we’re starting to see an increasing number of success stories emerge on Music Xray and I’d like to share the stories of two artists and how they each got it done differently.
When you’ve got something good – submit, submit submit!!
Mary Sarah is a talented teenager from Texas. She began submitting on Music Xray about 7 months ago. She submitted to some of the top producers who were offering detailed feedback, song critiques and career coaching. Each of these people were impressed with what they heard. Some of them passed the music on to people they knew. All of them wrote stellar critiques and as always, the industry professionals on the site rated the music for Music Xray’s back-end statistics (keep reading. You’ll see why that’s important).
Then, once she knew that the music she had recorded was standing up to tough scrutiny, she began submitting her songs to all sorts of opportunities: label deals, management deals, sync license deals, exposure opportunities on blogs and more.
Finally, she was spotted by Nan Cassidy on Music Xray, an artist developer based in Nashville together with Sharon Dennis of Dennis Management. When they heard Mary Sarah they knew there was something there. Right on Music Xray, they were able to see Mary Sarah’s stats via statistics from Next Big Sound. They could see that Mary Sarah’s Twitter, Myspace and Facebook followings were growing. Lastly, they were able to look at Music Xray’s back end statistics and that’s when they knew.
One of Mary Sarah’s songs had been submitted to industry professionals on the site 38 times and it had received an average of a 4 star (out of five) rating on every measured attribute (composition, arrangement, performance, production & hit potential).
That is the power of collective A&R!! Thirty-eight industry professionals had heard and LOVED Mary Sarah’s music but none of them had opted to (or been able to) offer her a deal. But they had taken the time to listen and rate her music because Music Xray had made that possible and due to that, Nan and Sharon were able to feel even more confident that their instincts were spot on. Nan and Sharon signed Mary Sarah to a management deal and now she’s on her way in Nashville. Subsequently, Maray Sarah won a $50,000 promotional marketing campaign from Musicati based on yet another submission.
Target opportunities like a sniper.
Grand$un is a hip hop artist from the New York area who has written and produced a couple yet-to-be hit songs. They are really good. He doesn’t have a big budget to invest so he watches Music Xray’s opportunities closely and instead of taking the shotgun approach that Mary Sarah did, he sits back and makes sure each opportunity is as close a match as possible for his songs. He submits only when he reads of an appropriate opportunity or if his songs are matched to an opportunity via Music Xray’s song to opportunity matching system (S2O).
He has secured a few opportunities but nothing that blew the doors off the hinges for him. But then, it happened and he was signed to a one-album deal at Orpheus/Fontana (Universal). You just never know when it’s going to happen. Grand$sun added, “I couldn’t have done it without Music Xray”.
In both cases, both artists were given a lot of validation by professionals on the site who told them they had what it takes to make it. That’s why, if you’re not getting deals on Music Xray, you should be getting as much professional feedback as possible. It could lead directly to a deal but at the very least you will learn how close to a deal you are, your song will accumulate data within Music Xray’s statistics back end that other professionals can see (as in the case of Mary Sarah) and you will learn what you need to do to make it happen.