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A&R Position Paper

By Mike on October 21, 2011 in Music Industry, Uncategorized
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You can download the A&R Position Paper by clicking here.

You can watch the video transcript of it by clicking the video below. I look forward to your comments and feedback at the bottom of the page.

About the Author

MikeView all posts by Mike
My passions are music & business, New York & Barcelona, food & wine, Nebraska, Art, Politics, conquering new experiences, and the never-ending pursuit of a life purposefully well designed. I don't always get it right but I'll die giving it my best shot.

35 Comments

  1. Robert Allen October 21, 2011 Reply

    I would agree with you. After watching the judges on The X factor make their 4 choices (all of which were predictable), it’s easy to see why the major label system is bankrupt and why A&R has gone to way of the Dodo.

  2. Iam Majek October 21, 2011 Reply

    Yes! I believe A&R does have a future in the Hip Hop scene. The reason is without an A&R who is going to be the liason between the local talented artist and the record labels. An A&R are the people that keep their ears to the streets an also have the ears to music that have potential to be a hit and more.

    Iam Majek

  3. Warren Ells October 21, 2011 Reply

    Mike,

    I think the music world has been waiting for Music X-Ray and just didn’t know it. It took somebody with your vision to bring it into existence. It’s simply the most innovative, brilliant idea for the music industry for a very long time, and I applaud you and your team for it. This may not be the way A&R has been done, but it is the beginning of a new era for musicians, songwriters, and industry people to connect. Without ideas like this, the world would still be flat, as the commercial says.

  4. Don Ferro October 21, 2011 Reply

    Mike,

    Thank you for this!!!
    This is the most perfectly articulated description of the music industry’s A&R problems that I have ever heard. As a publisher in the industry, I found this presentation absolutely compelling. It explains, in just 20 minutes, what we, as music publishers, need and hope every aspiring musician, performer, and writer will come to understand.

    We have been employing the Music X-ray platform since it’s inception and have found it to be a MAJOR improvement for us as a way to filter unsolicited material in a cost effective and time saving manner.

    I am hoping that your industry-wide release of this “position paper” video will include songwriters. I know they will benefit from it greatly. Songwriters and performers in our industry have a genuine thirst for educational material like this but really have not been able to find any. The better they can understand the business they are in, the better their chances for success in this business.

    Thanks again, Mike…this is a terrific video tutorial!

    Don Ferro
    Sweet Rosie Music

  5. BILL ARNOVICH October 21, 2011 Reply

    Mike

    Your position paper is spot on…I have worked in this biz for 30 years and have seen from the front row exactly what you say. On the media and publicity side it is the old model that television producers still adhere to when selecting acts to perform on their programs. I work with a number of acts who are as good if not better than what is presented but cannot get past their front door because the talent booker’s head is firmly implanted in their anus. I would be interested in talking more this with you.

    Bill Arnovich
    President
    Adele Media Relations
    317-757-6511

  6. Stephen Wrench October 21, 2011 Reply

    I applaud you and Music X Rays efforts to offer opportunities to Indie artists. I believe the major labels became greedy and monopolized the market and controlled what choices people had to listen to until the digital age began. The traditional role of A&R has changed drastically. Rather than concentrate on a few good artists they need to expose themselves to a much broader array of talented artists. I believe the future is not in making a few artists stars that sell millions.
    We need to concentrate on creating artists that can make a decent living from their art and find ways to expose them to the masses and create demands at reasonable costs with reasonable returns

  7. Dusan Radivojevic October 22, 2011 Reply

    Thank you for vision.People are not aware yet how big is this.

  8. Frenchy Gloder October 22, 2011 Reply

    Hi,
    This is all very well if you happen to believe that the old business model of releasing CDs is still valid. I do not. Releasing an album or single on CD or download is just a way to maintain a profile in the business. The way forward is to license tracks to the film industry, games and advertising agencies. When a 30 seconds piece of music brings in $40 000 and more if it is repeated or used as a main theme, it does not take a genius to see the advantages of such placements. Finding the right music for films, games, adverts is far easier and involved less risks of failure as you work to please a team of producers. Needless to say that once your band/artist’s music has been featured in a film or game, you can safely release a CD by that band and look forward to healthy sales. Your A&R risks become 0. In 2011, we licensed 2 tracks: one to a Hollywood film for over $50k and one to a Japanese animation game company for a comparable fee. The release of each CD by those 2 bands will generate huge sales as pre-release selling has confirmed. The more you license tracks to these industries, the easier it becomes as you make more and more connections.
    A&R in the 21st century is not down to platforms or the same old system that has been given a lick of new paint but to a brand new model that reduce labels risks to nothing. Can Music Xray or any other platform give you that assurance?

    • Mike McCready October 22, 2011 Reply

      Hi Frenchy. In my paper, I am not limiting the definition of A&R to ONLY the label model. This is about how music supervisors and video game developers choose the songs and acts they sign as well. So, yes. I agree that your A&R risk from a label’s perspective is greatly decreased if you send your music through an additional A&R process (music supervision) where you are not the decision-maker. Music Xray has been very successful in the same kinds of placements and the same kinds of fees you describe. I also agree that the old label model is dying (but not dead yet) and as I explain in the paper/video, they are changing their models to become the multi-disciplinary business teams surrounding the acts they sign.

      The role of A&R has a bright future because professional decision-makers/talent spotters are going to continue to be needed going forward despite new business models replacing the old label model.

  9. Artist (BluBlack) October 25, 2011 Reply

    This was head on about everything we go threw as unsigned artist dealing with getting our music out to the masses. Am on Music Xray and I have 6 songs that have been approve of matching with what some labels and music supervision wants but its a fee to submit to them. Am a struggling unemployed artist with great music but little money to get my music out there. I must say an an Unsigned artist thats been pushing my music on the net for 4 years now, its easy to find out if an artist they are ready to take a chance with can sell, another site that puts your music out to the world to judge your talent is (JANGO.com) This site is GREAT for unsigned artist, first you have to get 50 votes to be consider to get out your song out to a WORLD WIDE fan base. It show you a Demographic scale of each region in the world where your music is being played the most, An A&Rs dream to find out if their act has what it takes. With great music and money to fund your music dream it can happen with the age of the NET.

  10. Tom Pile October 25, 2011 Reply

    Mike, thanks for this. While it’s ultimately a pretty unabashed pitch for the MusicXray platform, it’s refreshing to hear you elaborate the good, clear thinking that led you to your business model.

    You are definitely on to something, and as you suggest, the player who is first to the ball has the advantage. Already, there is some very interesting competition lining up in the 21st Century A&R space you have defined. Those of us on the content provider side of the equation [producers, composers, musicians] can easily be overwhelmed by the variety of choices available. There’s no clear indication that Xray is going to be the ultimate clearinghouse of A&R, but it’s a hell of a lot better than not having these resources.

    Thanks for thinking ahead.

  11. Jose October 25, 2011 Reply

    Hello. Short and sweet the role of an A&R is dying just like the days of submitting a demo to a record label. The role is void. I work with a lot of artists who perform at venues praying to be spotted unfortunately this isn’t the case either. We have entered a digital age where is it is easy to see who has created there own fan base and following givin record companies easy pickings to in best in a artist. Example a up and coming artist who. Who have 20 thousand following on twitter or Facebook would be a good investment to a label as to send out an A&R to a concert to see if there good. An A&R will prob now be working of a computer watching YouTube or reading twitter to see who is the next best

  12. Adrian Wall October 25, 2011 Reply

    With the greatest of respect. Your website is not at all different from the numerous others which claim to offer musicians and songwriters access to all kinds of opportunities, when the reality is they only serve to extract money from the gullible.

    If any of these companies were so good at generating business for clients, why would they need to charge the ‘talent’ up front? It seems that all this talk of data mining and new paradigms in the sourcing and promotion of product serves only to mask the core business, which is making a few dollars out of every single transaction that happens on your website.

    This has nothing to do with creativity and everything to do with trying to extract money from a market, period. I’ve heard countless recommendations of these kinds of sites from friends over the last 5 or 6 years. They tell me how this company is going to help them license their music and get it promoted etc. etc. My answer is always the same:- “How much is that going to cost you?”
    If any of these companies actually cared about the music, they would find artists that they believed in and use their legal and business minds to generate genuine income from their music.
    This process of basically charging a fee to everyone who comes in contact with your company and letting computer algorithms decide what will sell and where is not dissimilar from the complex and ultimately disastrous derivatives formulae which brought the world of finance to it’s knees 3 years ago.

    But good luck with it anyway.

  13. Frenchy October 25, 2011 Reply

    In the old days, artists used to put their demos in an envelope and send it to the labels. Cost:$1.
    Now they have the A&R platforms: cost $35/50
    As an MIP with Music Xray, I can see that if you do it for free, it doesn’t work because artists take advantage of the system by re-submitting the same track again and again or different mixes.
    In the last 3 months, 2 of our artists sent submissions for the big name producers and the big opportunities. They paid the $35 fee and never heard anything since.
    A&R platforms are NOT a guarantee of more success for artists/bands: they are a way for so-called big name producers to make $35 a throw and for you to take 20% of the fees.
    All A&R platforms have set themselves up as facilitators for the A&R process when it is nothing of the sort: we still get hundreds of tracks and have got to go through the same process of finding the hits among those tracks. All you have done is set yourselves up as the new ‘envelope and stamp’ system that gave exactly the same chance of being signed up. I have been on both side of the fence (with Music Xray and Bandit) and it just does not work for the artists. Only the people operating those platforms make money.

    • Mike McCready October 25, 2011 Reply

      Frenchy, if you never heard back from a submission on Music Xray, you are entitled to a refund. We have a guarantee on the site. I completely disagree with you on the other fronts. In the past 6 months, 3500 songs and acts have been chosen for opportunities on Music Xray. Even via your label there are a dozen artists who will have their songs released in a real market. That’s pretty damn good. You also “found” a dozen songs worthy of release on your label – although I think you did the A&R process on Music Xray via the most difficult way – opening a completely free drop box that kept you frustrated. I also do not believe other A&R platforms exist. There are song pitching sites and so forth but not sites with the real A&R tools Music Xray provides.

  14. Simone October 25, 2011 Reply

    You can’t say a person is talented because they have twenty thousand followers on twitter. If that’s what A&R looks at, then that’s why music sucks today. People pay for advertising ads just to get those followers on twitter and likes on facebook. All that says is that the artists has a bigger budget than someone who may be more talented. A real A&R should know real talent. A real A&R should know music that has potential to sell. Today most A&R Representatives all go off of the same image that is being pushed in every major artist campaign. As an end result, you have a variety of different artist that all produced the same irritating sound; especially those in hip hop. They are still pushing the same image that was being promoted in 1995. Hip hop has moved on underground. Why can’t they? I forgot A&R’s are also reponsible for talent devlopment. There is lot’s of real talent underground. Some with a huge fan base. There are also some with a small fanbase who are very magnificant. But they will probably never get a chance because A&R’s today are not even talented themselves. They don’t really seem to have as much passion for music as artist; especially independent artist that live off a minmal budget, but continue to produce good music. When signing an artist, you should look for professionalism, talent, passion, and experience. Those are the credentials for a good artist. A&R ‘s don’t look for any of that. They look at image and popularity. Go figure. Talented A&R + Real Talented Artist = Financial Gain

  15. Greg October 25, 2011 Reply

    I still don’t see how this model is “new”. Paying Music Xray a fee to gain access to its database, rather than paying a manager a salary/retainer to gain access to his/her Rolodex.

    What’s so different with this model? Seems like it’s still a matter of “who you know”.

    But now, instead of paying a human being, the artist pays a “digital song matching service”. I guess a $4 submission fee seems more attractive than paying a few grand a month to a manager — so it’s easy to see why artists will be more likely to hop on board.

    The main selling point you discuss, which is meant to distinguish Music XRay from the “current” A&R model is this “opportunity matching” feature.

    I have multiple songs up on Music XRay — songs that sound nothing alike, with different tempos, subject matter, etc. –and these songs have all been “matched” to the same “unique” opportunities. How is that so??

    Seems like this “matching” feature exists for the sole purpose of getting the artist to submit more songs to more opportunities, regardless of the “fit”. No wonder the fee is “only” $4. When it is “suggested” that the artist submit to almost every opportunity, a $4 fee here and there sure adds up.

    But back to the topic at hand…how is this platform “new”???

    The model you are pushing still involves paying for connections — and more importantly, paying to get your music heard. “Pay for Listen” should be covered under Payola because, in my opinion, it’s just as criminal as “Pay for Play”.

    Sorry to vent, but it makes me sick that the role of an A&R has been reduced to that of a broker. They are getting paid from both sides – paid by the label to discover the artist, and paid by the artist to shop to the label. They should have to report these “shopping fees” in their taxable income.

    Let’s try this as a “new” model…how about A&Rs get off of their lazy asses and discover new music on their own instead of having it hand-fed to them by lawyers, executives, managers, or other “platforms” like Music XRay? After all, isn’t that their job???

    -Greg

    • Mike McCready October 25, 2011 Reply

      Greg, the S2O could match different sounding songs to the same opportunity because the industry professional can upload multiple songs for each drop box. Your songs could each be getting matched to different songs the industry professional uploaded. Also, it’s pretty advanced computer analysis technology and it’s not perfect. It can make mistakes. That’s why we enable you to hear clips of the seed songs the industry professional uploaded. Just follow the links in your S2O emails to reveal those clips. You may have to be logged in for that to work. I don’t remember. To address your other points, please see the video here: http://musicxray.com/video I think it addresses your points about A&R’s getting paid etc. We really need to make a shorter version of that video but I do think it covers the most frequently asked questions.

  16. Dimitri K October 25, 2011 Reply

    Sounds great as explained, a month ago I submitted to musicxray.com 2 radio quality songs, never got an answer, hope 21 century A&R platform would work better.
    Best,
    Dimitri K

    • Mike McCready October 25, 2011 Reply

      45 days is not unusual to wait. If you don’t get an answer by then you get a full refund.

  17. PowaRadiodotcom October 25, 2011 Reply

    My personal perception:
    Since the birth of “myspace” I believe the idealogy that fantom the music industry was ‘broken’. I remember the days of “DATS”. From the so called “Streets” side of Hip Hop, an Artist would first gain the attention of their peers as they showcased their lyrical skills amongst friends. From there, the encouragement to get those lyrics on a beat would naturally be the next step. And so from that moment, an Artists dreams can become a reality.. But to get to that END-POINT would require so much ups & downs. The way through the door was through the A&Rs. It’s like they held the real power looking from the “Streets” point of view. To see the current Majors and wanting to be like them was the continuing thought in the Artists mind but just couldn’t seem to get to that point because of the A&R.

    So, here comes Myspace. A virtual beginning to the Indie super-stardom. Or so they thought. A simple page that gives the ability to create your World. It went from the number of money you make, to the number of “HITS” or “PLAYS” your page and music got. All of a sudden, it wasn’t about A&Rs anymore. Artists now felt that they could make it on their own. Myspace brought about a new thinking and eventually a new way for music execs to look at how to keep that level of interest to insure future capital. But from the “Streets” view, it initially felt like a way to reach their own super-stardom. What they didn’t but later realized was the amount of work it would take to promote themselves.
    Now we have a world of different virtual entities such as http://www.powaradio.com that created to enhance the Independent Industry. This is the age of Virtual Era. so a new thinking for A&Rs have to come about as more technology links everyone to their own personal virtual World.

  18. Elishema October 25, 2011 Reply

    This is all great, and these new platforms seem to be just what the music industry needs, however at what cost? The submissions can get very expensive for people who are talented and have little money, and it still seems like the a&r types are bias, when it comes to whether they will chose you or not. It seems like some of the A&R’s on music xray use the site just to make money off the submission fees. Trying to keep up with the hefty fees and constantly getting rejection when you have great music, just don’t add up. And people say you have to invest, yeah, but is it really a wise investment when you don’t know if the people behind those proposed opportunities are actually who they say they are.

  19. Clintone October 25, 2011 Reply

    Hello, let me start by saying I am a critically-acclaimed recording artist who has been on Locomotive / WEA records also I am a mastering engineer and have worked on many recordings by Rock & Roll hall of fame recording artists as well as unsigned indie artist’s and everything in between. I agree with this maybe 50%. Record companies really should change their titles to ‘venture capitalists for the recording industry’. For as long as musicians are poor business people and broke there will always be someone dangling the green carrot. The last strangle hold the majors have is in terrestrial radio. That will be gone when WiFi is in every new car. Also starting in 2013 the labels will lose their rights to their back catalogs which provide most of their revenue streams. Now that Spotify has entered the US market, gone is the need to even purchase music at all. iTunes as we currently know it will be gone by December 2012 when their contract with HFA is up. It is my feeling iTunes will mirror the Spotify business model if they wish to remain in the music market at all. That being said, the playing field is leveling for all artists. In the future, musicians will not be living in mansions and driving fancy cars however indie artists will (and do) have the means to record, distribute and promote their ways into a living, though some call it ‘meager’ but when you put the price tag of happiness to it (as opposed to flipping burgers at some day job) it’s like winning the lottery! I feel Music Xray does however have a future in the ‘song placement arena’. Placing songs for commercials & well known recording artists etc. Outside of this there really is no need for A&R. Music is highly subjective. For the most part is was a guessing game. Know one really knows what going to hit and as the playing field levels so will the influence things like terrestrial radio will have on the public thus further fragmenting music into very small but hugely abundant constellations of music styles and listener-ships. I suggest each and every musician setup their own label and publishing company for this is how the future of music will look. If someone comes at you with a green carrot, you should look at that more like an auto loan. And thus where is the incentive for the venture capitalist? Too often people base their business model on whats happening now when they should be basing models on what will be happening in the future. All musicians can record & distribute globally for pennies. The only thing that would be needed is the revenue stream to hire a reputable PR firm to generate awareness. Why would anyone in their right mind sign over any intellectual rights whatsoever for a simple loan? And why would anyone even hire said firm when the music industry paradigm shifts to a streaming only model that currently only pays out .001 per stream? I recently obtained the licensing to record a cover & the contract shows the breakdown between the original writer / publisher / labels. The labels (Warner & Universal) are getting 91% while the actual writers / recording artist are getting the remainder. Greed is what will inevitably put these companies totally out of business and for that there is know one to blame but themselves. Karma baby!!!

  20. John Bowden October 25, 2011 Reply

    This was very refreshing Mike. Your company is working for me. I’ve signed 2 more deals using Music X Ray services within the last 3 weeks alone. More on the horizon. Actually, your business model is late! I mean someone should have come up with a system like this 10 years ago as soon as digital transfer information systems were starting to boom. I never could appreciate the old business model (still prevalent today) of A&R. You put it all in a nutshell and I do mean “nutshell”. I am positive you will always be one step ahead and maybe even several steps ahead of the going trend and will be able to adapt your own business model as necessary. The big corporations have screwed themselves and now it’s time for them to suffer the consequences. Yes, they must and will suffer even to the point of obliteration if they cannot make some radical changes IMMEDIATELY!!!! Personally, based of what I know of how and why they have the business model they do, they should be obliterated. We need some grass root innovations such as your business model Mike. The world needs to wake up and smell the bad coffee brewed by big corporations and bankers! Their plan is to take us to a place where we do not want to go. The music industry status quo that you so perfectly and ingeniously outlined Mike, is really just the tip on the iceberg!

  21. Kim Atwater October 25, 2011 Reply

    Mike, thanks, this was quite informative as to what services Music Xray provides and confirms our perspective relative to the industry and this industry role in particular which is imperative for me as a Manager to be privy to. In addition, we interact in social media forums like Facebook and Twitter so this was quite insightful in terms of acknowledgement of who those colleagues/audiences are . I am looking to provide the traditional forums as a stepping stone for greater dimensions for our clients similar to those suggested by Frenchy Gloder as well as others within our client plans. Again well done! BTW, I love the changes within the typical industry models and I am sure with the upcoming future legal cases there will be more which will bode well in favor of artists and essentially those emerging labels as well as existing that embrace them.

  22. Sarah Melody October 25, 2011 Reply

    I respect how Mike McCready notes that Major Labels today tend to sign bands that already have a following and are just funding the project further. So why should these successful Indies want to be represented by a Major. A great example of this is Canadian band Down With Webster, before signing with Universal, DWW had sold out the Sound Academy in Toronto, a capacity of 3,230. This was remarkable to see an Indie band that had been around just as long as myself, making it happen. Yes they have the advantage of being a band and not a solo act like myself, so each member would tell 10 friends and so on and so on.

    Thank you Mike McCready for hope that there are still A&R reps out there that know the industry and arn’t so fresh to the scene. My experience has been that my music submissions have fallen into the hands of an intern or an A&R rep at a label who is just learning the ropes and is looking for the next Nirvana not a pop act. An A&R Rep might love a certain band that is not suited for that label. A lot of the intern’s job is to scout new music I know from experience as I used to intern myself.

    Sarah Melody

    info@sarahmelody.com

  23. PowaRadiodotcom October 25, 2011 Reply

    hello Mike,

    A long shot but anything is possible in these days.
    My name is Doug Green, the Owner for PowaRadiodotcom, the No.1 Virtual Radio Source for the Independent Industry. We currently are receiving over 100 emails per day of music from Indie Artists, Groups and Band (from around the world). Our broadcasting model concept was thought of to be the new era in virtual radio broadcasting. I would love to gain more knowledge from your experience and even your mentoring as well.

    If possible, please contact me at dgreen@powaradio.com so I can give you a more in-dept insight on the thought process and future projections for http://www.powaradio.com. I feel this will be a great networking ability as well as an innovative scouting tool to land new potential “stars”.

    Doug Green

  24. RicardoRose October 25, 2011 Reply

    Great insight!

    The 21st century A&R platform that you spoke of sounds great provided that those responsible for selecting artist submissions aren’t the same industry A&R individuals that help to destroy the industry in the first place. Unfortunately,most of them wouldn’t know great music if they heard it. The music is connected to some artist who have experienced all the extremes of life and in between. Quality Content is KEY!

  25. The Kid October 25, 2011 Reply

    Hey,
    As a young artist in the bay area(20 years old), im currently struggling to find my “shot”. I feel A&R’s are setting up a filter and pushes away possible REAL hidden talent, not just someone with a stage presence and nice clothes. Those are both skills and actions that one can be trained and learned. Some say nowadays you HAVE to have a video and social networking sites to begin. I get the twitter and facebook thing so that interested listeners can stay updated, but a majority of new artists creating an amature video, doesnt make scense to me. Understandable that some artist are heavily street related and through bank robberies and drugs, money is abundunt to start a music foundation. But for artist like lets say Eminem for example, he started out his carrer with just one mixtape. To me it seems A&R’s should be looking from another angle. Maybe looking deeper into an artist past/background and understanding what they were capable of in regular life, then judge that on a scale of where they could help postition this person for training. Theres just as many studios out there as mcdonalds with AWESOME producers who need lyricists(like myself) YET for a felon like me with a criminal record, its seems logical that the companies/labels and RICH people who actually HAVE money, lend a helping hand, instead of possibly losing another influencial musician.

  26. Willie Ali October 25, 2011 Reply

    I think this is a very good idea!!! A&R surely is always needed.. Like you stated earlier in the video.. The A&R’s are the gate keepers of the Record Label… The business will always need them…..

  27. Scott shipman October 25, 2011 Reply

    Mike,,you just cleared up many many questions Ive had about the industry for yrs. Thanks,,I wish the industry would adopt your view of the tools of A+R.,,it would be a big help to many,Thanks again,,Scott

  28. Ganksta C October 26, 2011 Reply

    A&Rs are the key to sum fame

  29. David M October 27, 2011 Reply

    I haven’t watched the video, but I’ve read some of the comments below. If Music XRay and platforms like it are to be deemed the future of A&R, I would only point out that while it may seem helpful to collate any/all submission opportunities for independent musicians, charging fees for each of them is a form of exploitation. Period. Bottom line: companies like Taxi, Sonicbids, Reverbnation and so many others are more interested in profiting by the “pie in the sky” dreams of unsigned artists–rather than “helping” them, per se. This has been the business model of the new millennium: how to make money from so many dreamers, who are willing and desperate enough to pay for any form of advancement. But music has a value in of itself, so those who create this thing of value shouldn’t have to pay for its evaluation. The profit should come from the eventual use, marketing, and sales of the selected music–that is how it used to be (even if artists were not always compensated fairly). Now, this process has been corrupted so that an entirely new income stream is generated through the mere submission process, whether it be a record label, radio station, TV show, festival, or press source. By extension, will all job applicants have to pay a fee to submit their resumes to employers? It is no different, my friends, and it is called EXPLOITATION. And it doesn’t matter if the fee is $5 or $30. When you pay it, you are selling out. Be well advised: any company that pitches a new “alternative” to a less-than-ideal situation in the past and thereby places you in a mindset that ultimately leads to paying fees is exploiting the confidence you have in your own artistic talents. I hate to say it, but this is not “precisely” some new and exciting era for artists to be discovered. In fact, creating original music is closer to being an inevitable hobby than it has been in recent decades. If there are really more “opportunities” to be discovered, then they are better understood as lottery tickets. Is this really better than mailing demo packages to A&R reps with all the same attendant hopes? Perhaps, but it sure doesn’t feel like it to me.

  30. Michael and Dorine October 27, 2011 Reply

    Hallelujah! Thank you so much. That was very educational…

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