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The Apple Watch is going to cost way more than you think

By Mike on March 3, 2015 in Life
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businessinsider.com

Apple Watch Edition in rose gold.

The average sales price of the Apple Watch could be much more than people believe, according to analysts at Piper Jaffray. Right now it’s widely believed that the entry-level timepiece, the “Apple Watch Sport,” will cost about £225 ($349).

But Piper Jaffray believes average selling prices (ASPs) will be higher when factoring in extras such as bands and storage cases.

These add-ons mean that instead of the £3.25 billion in sales for the first run previously estimated, Apple could stand to make in excess of £4 billion in revenues on early watch sales when considering Piper Jaffray’s predictions.

 

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