Mike McCready

If you haven’t been following the evolution of the traditional music business, there’s a lot to catch up on but let me give you the quick overview:

Musicians can no longer expect to create a great product and to then be discovered by happenstance. They cannot expect industry professionals to give their time away for free to listen to and evaluate their music when there are 13 million unsigned artists out there requesting their time and attention.

While there is no one formulaic way to success, we’re starting to see an increasing number of success stories emerge on Music Xray and I’d like to share the stories of two artist and how they each got it done differently.

It’s an attention economy and Music Xray is willing to pay you a few cents for yours if you’ll kindly click the mouse a couple times to provide your opinion of a song or an artist.

Failure is a necessary step on the path to success. As I once heard it put, good judgement comes from making mistakes. Making mistakes is the result of bad judgement. That’s has also been my experience.

Many emerging artists are too young to remember the days when labels, publishers and the like would not even accept unsolicited material. In my day, you’d send your demo tape or CD to a label and most likely you’d never know if it even arrived, let alone get any acknowledgement that your music had been listened to.

Getting guaranteed feedback from top A&R executives, program directors, music supervisors and more is a watershed for musicians and song owners and I am proud that Music Xray is again the first to make something like this a reality.