Announces release of API to enable music sites everywhere to offer song-to-opportunity matching feature to their users SoundCloud to manage all Music Xray audio June, 22 2011 – New York / Berlin Over 1200 music industry professionals use Music Xray to discover high-potential songs and emerging talent, a task referred to as A&R (artist and [...]
If you have an account of any type on Music Xray, you have an affiliate code. Log in, go to your account settings and you will see your affiliate code on the right side of the page. As per the image below, mine is: 55f8e620e868012c5dc81231390a1e12 Music Xray will award $300 (plus your earnings) to the [...]
It’s an attention economy and Music Xray is willing to pay you a few cents for yours if you’ll kindly click the mouse a couple times to provide your opinion of a song or an artist.
Today, Music Xray has launched a focus group feature that enables anyone to conduct a focus group for their song(s). It provides a way for musicians and industry professionals to know immediately how the market will react to a song, which market demographic is most receptive to the song and if the song has serious hit potential.
As per my last post on this blog, I’ve been playing around with About.me for the past few days, curating my profile and checking out others’ profiles. I think About.me is really interesting. It’s fun to just flick through the featured profiles, and to just stumble upon random ones. It’s like people-watching in an airport [...]
About me is a great tool for creating a splash page about yourself.
I’ve been thinking about a clever way to describe our new Song to Opportunity (S₂O) Matching system and that’s the best I’ve come up with so far. It turns your song into an opportunity magnet.
Today we’re rolling out (in beta) what I consider to be our first tech-sexy feature – Automatic Song to Opportunity Matching; or as we lovingly call it – S₂O Matching.
Here’s how it works:
After years of drought, we may now be moving into the best time to be a musical act in decades, if not ever. A time when there is less incentive than ever before for any business person to prey upon the aspirations and naivety of artists and a time when artists can hire their own business teams and be off to the races.
What does this mean? Mostly it means that if as an artist you want to stand out (and in addition to great music) you need a team. You need differentiating factors that will help you rise above the noise of every other artist out there trying to gain traction. It’s not unlike the challenges that are faced by a new company trying to enter a crowded market. You have to have marketing know-how, smart people who can execute a well-thought-out plan and you have to have the resources (read “money”) to make it happen.
Let’s say you don’t work in the music business. Let’s just say you’re an average fan and a musician somehow gets your attention long enough to convince you to listen to their music. You listen. You hate it. Maybe it’s just not your style. Maybe it’s just plain bad. Either way, you’re less likely to give the next musician the chance. And you’re even less likely the time after that and so on until finally you’d rather kiss your sister than listen to another artist try to convince you to give their song a spin.
