Mike McCready

The official line is that the group fought with EMI (their label) to be able to post this video online and make it freely available. But we know that’s not true. Making viral videos has become OK GO’s trademark. Not allowing the video to go viral would be shooting themselves in the foot. OKGO is [...]

In the November 2009’s issue of the BBC Focus Magazine you can read a 5 page feature article on Music Xray and how we’re helping labels and industry professionals find the best new music. down load the whole thing as a pdf and read it by clicking here It’s important to note that much of the [...]

ReverbNation has teamed up with AudioLife to create the Reverb Store. This looks like a great new offering for new artists and existing artists who do not have the resources to be able to create and sell their own merchandise. As the press release states “Free Service Empowers ANY Artist to Sell Music, Ringtones, and [...]

I get this question from time to time from bands and musicians who are seeking their big break. The world of social media is so new and is changing so quickly that it’s hard to give an answer and it’s even harder to know if any answer will hold true tomorrow. At any rate, I had [...]

The realization that a competitor who is socially networked better than you will eat your lunch has started a stampede of businesses and brands that are jumping on the social media bandwagon even faster than individual users were adopting Facebook last year – when 100 million users joined in just 9 months.

Click here to read Part I “It’s not show friends. It’s show business. ” – Bob Sugar (Jay Moore): Jerry McGuire (1996) What will happen to the major labels? The labels were only ever going to survive as long as they remained the powerful gatekeepers between the artists and a mass audience. To the artists, they are like [...]

More mainstream awareness for Platinum Blue! On May 9, 2008 Platinum Blue’s Music Xray™ was a central part of the story line on the CBS television series Numb3rs. As we’ve seen before in the NBC series Studio 60: On The Sunset Strip, Platinum Blue makes for good and interesting drama. Music Xray is not always [...]

The Washington Post has a story today that was all the buzz within the music industry yesterday and one that has been the topic of heated debate and controversy on various industry email groups I belong to. It’s about Warner Music Group hiring Jim Griffin, (a well known industry analyst and leading thinker) to [...]

My friend Kyra Reed has just published a book about blogging I think will be a hit among those who are just getting into blogging as well as among experienced bloggers who know that the promotion, distribution and targeting of your posts are what successful blogging is all about. Blog 101: Why YOU Need a Blog [...]

Click on the below video from last Friday to see our friend, Hal Vogel on Fox Business to discuss the on-going Writers Guild of America Strike. See Hal’s bio below the video. Harold L. (Hal) Vogel is the author of Entertainment Industry Economics: A Guide for Financial Analysis (Seventh Edition) and of the companion volume, [...]